Ask the expert: Alistair Houghton on what a journalist wants to see in press releases

Ask the expert: Nigel Black on how to build a brand

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Email Marketing Checklist: Essential Dos and Don’ts for Success

#1 on TikTok for the UK General Election

New Football Season with Reach

Back to School with Reach

We reach over 71% of the UK digital population

Ask the expert: Darren Evans on how businesses can connect with local communities

Reach To Represent National World Print News Brands Across UK Media Agency Market

Lead Magnets That Work: 30 Ideas for B2B and B2C Marketing

How to Make the Most Out of Award Nominations: A Guide for Businesses

Reach Studio Announces Crown Trade Partnership for Euros Vodcast Euro Thrash

Are hashtags still relevant in 2024?

New Podcast Launches: Dive into Politics and Euro 2024 Action!

mastering productivity: 8 hacks to work harder while hardly working

Double awards wins at Publisher Podcast Awards and Digital Publishing Awards

Setting and achieving your marketing objectives and goals

why should you care about your online presence?

Engage the Key Influencers in Students’ Education Choices

Reach sponsor 2024 Media Week Awards! 🎉

Caroline Waterston appointed Mirror Editor-in-Chief

Why Video is Key to Showcasing Your Business

Why a strong employer brand is crucial to attracting top-talent

The secret to attracting passive candidates

Ask the expert: Laura Robinson on effective email marketing

Ask the expert: Dave Rad on how to convert leads into customers

Reach host The Big Reach Kick Off live panel event

Reach PLC announces permanent Editor of largest commercial news site Belfast Live

5 ways to use pay per click in your business

Sir Keir Starmer Visits Reach HQ

Attracting Top Talent: What Candidates Really Want from an employer

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How hyper-local advertising can help you reach the right candidate

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Embrace a Cookieless World with Reach Solutions

Ask the expert: Ross Campbell on how to create a successful recruitment campaign

Ask the expert: Katie Kattau on understanding your ideal customer

Ask the expert: Filipa Cebola on social media – how to break through the noise

We reach over 69% of the UK digital population

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5 Simple Steps to Launch a New Product or Campaign with Content Marketing

The role of content marketing in building a strong employer brand

ask the expert: Vicki Barlow on creating captivating content

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Writing effective job descriptions: A 7 step guide

New Research | How The Cost-of-Living Crisis Is Impacting The Nation’s Sustainable Attitudes & Behaviours

How to plan a 30 day social media schedule in 10 minutes

Ask the expert: Catherine Lynch on how to plan your perfect campaign

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Combining content marketing and digital display for impactful campaigns

combining digital display with InYourArea to create meaningful campaigns

Combining digital display with video to create a successful campaign

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Unlock the potential of social media for your business

Stay in control of your online presence with Sonar

How to create great marketing videos – advice from our experts

What is the cookieless world and what does it mean for businesses?

How searching online has changed…what every business needs to know

Are Brits prepared to pay the price in the future of climate inaction today? LIVE WEBINAR

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Why online reputation management matters to your business

7 content marketing tips to grow your business

3 powerful online ad formats that can make a difference

Spencer Rowbotham, Head of Studio: Create at Reach.

Ask the expert: Spencer Rowbotham on mastering your creatives

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Explainer: first-party data and how it takes targeted advertising to the next level

New Research: Cost of Living: What Mainstream Britain Really Needs from Brands – One Year On

Connect with communities using hyper-local advertising

5 marketing trends for 2024

Reach win big at the Newsworks Awards

Recruitment in 2024 - image shows two males in front of a video call with 4 people on the screen. Image is used to depict a virtual interview.

2024 recruitment trends and what to look out for

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5 marketing tips to get the best start in 2024

Need help with a last-minute campaign? See how our InYourArea local ads can help you this Christmas

Fill your vacancies with hyper-local advertising

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How to plan your 12 days of Christmas campaign on social media

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7 Simple Tips To Promote Your Business

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7 ways to make the most of black Friday

Celebrating Excellence: 2023 Media Week Awards

ITV1 – Pride of Britain: A Windrush Special

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How to use video to promote your business this Christmas

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5 ideas to maximise sales this Christmas

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Unlocking online success – a 5 point online audit and how Reach Solutions can help

how to attract the right candidate

New Research: Britain – A Society of Communities

The OK! Beauty Box Advent Calendar (worth over £665)

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How sponsored online articles can help you this Christmas

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Our most popular products for Christmas marketing campaigns

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Managing Your Online Reputation: Mastering Review Responses

What a journalist wants to see in press releases

How Reach is helping businesses make the most of their Christmas marketing campaigns

Innovative digital content marketing tools for this Christmas

3 Christmas content marketing strategies & how to use them

When should I start my Christmas marketing campaign?

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How to make the most of consumer spending this Christmas

Women’s World Cup 2023 Opportunities

promote your college and celebrate exam successes with our results day solutions

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Hyper-local news platform InYourArea gives away 75,000 free family passes

Mirror hits 100k YouTube subscribers

Boost Your Online Presence with a Free Digital Marketing Health Check

Reach Solutions showcases RSVP relaunch!

How search has changed…what every business needs to know

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How to respond to positive & negative customer reviews

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How the Women’s World Cup can boost your business

7 points to consider when planning any advertising campaign

MPA Business Lunch: ‘Is ‘Regional’ a dirty word? The evolution of newsrooms across the UK’

How to Create a Social Media Calendar in 5 Easy Steps

How to plan your summer marketing campaign

<h1><em>attract</em> new customers.</h1>


Attract New Customers.

attract and retain.

Florist Serving Customer At Cash Register

We support businesses and brands across all sectors by keeping people engaged with your business. By staying active and advertising through news brands, you not only benefit from the trust of our news content, but position your brand to millions of prospective new customers.

It’s pretty obvious that without customers, you don’t have a business. But attracting new customers doesn’t happen automatically. You have to find ways to reach them, draw them in, and keep them coming back for more. Your business needs a strategy that addresses how to attract customers and increase sales.

the power of news.

Woman on laptop looking at Manchester Evening News Wesbite

here to help.

Man and woman having a casual business meeting

If you need help with any aspect of online advertising, we’re here to help. With our range of digital ad solutions, we have the right options to help you attract more customers and grow your business. Our experts will provide transparent and honest guidance on how to get the very best from our suite of products.

<h1><em>Build </em> brand awareness.</h1>


Build Brand Awareness.

attract an audience and build relationships online.

Woman on a train looking at phone smiling

At home, on the move, at scale. Whether you’re looking for national coverage, a specific local audience or consumers visiting a particular event, we’ve got you covered. We deeply understand our audiences’ habits, passions, purchasing power and behavioural spends, through our cutting edge insight, we spark conversations, fuel creativity, and provide a sneak peek into upcoming trends.

Woman on train looking at her phone happy

make your brand stand out.

Through in-depth audience and behavioural insight, combined with the latest ad technology, we provide creative advertising solutions unique to our clients’ needs, building brand awareness campaigns and new ad formats - with creativity at the heart.

the channel choice.

Phone showing WalesOnline website with an MPU ad

Creating brand awareness marketing campaigns is more than just consumers knowing your brand name. It shows how well your audience understands the qualities that make your company unique. Considering your ad placements  is key, from SEO to content curation, display ads to video and social media, we provide highly effective brand awareness solutions, linked with our targetable users, to deliver you the ultimate brand awareness campaign.

Generate Leads.

time to scale up your lead gen tactics?

Failure to generate a consistent stream of qualified leads is the #1 reason small businesses struggle to scale up. Our approach to lead generation combines strategic knowledge, creative flair, and a thorough knowledge of marketing technology to produce measurable outcomes at every stage of the lead lifecycle.

the importance of quality.

iPad showing Mirror website with Ad, Phone showing InYourArea website with an ad

Lots of people want to hear from your business, but how easy are you making it for the visitor? At Reach, we make the lead generation process easy, helping to curate and implement the ultimate lead generation campaign, utilising the latest digital ad products, so whether you’re looking to generate online transactions or drive webinar registrations, we have the solution.

your audience awaits.

Laptop showing an article on BusinessLive website

With more than 39 million users visiting our network of news brands every month, your next customer is within Reach. Our lead generation campaigns are so powerful because they’re designed to attract and convert your ideal audiences. By tapping into audience and industry insights, we supercharge the effectiveness of your lead gen marketing.

<h1><em>increase</em> online sales.</h1>


Increase Online Sales.

help people discover your products.

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With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. We can help you identify the most interactive, eye-catching and engaging ad formats, perfect for direct response marketing.

encourage visitors to take action.

Laptop showing SomersetLive website with ads for Somerset Beds

For most websites, only 2% of web traffic converts on the first visit. To make all of your efforts as effective as possible you need to target the other 98% of visitors. Retargeting, also known as remarketing, is marketing activity specifically focused on an audience who you know have visited your website before, which in turn will boost your conversion rates.

the perfect solution.

Laptop showing Google paid search results, iPhone showing MPU ad on Manchester Evening News Website

Today's shoppers are tapping into an ever-growing number of places online and offline to find what they need. Maximise your reach and meet more customers wherever they're shopping. Our ad solutions allow advertisers to access new inventory, formats and audiences across our network.

<h1><em>Monetise</em> Your Content.</h1>


Monetise Your Content.

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From strategically-aligned media and custom integration to experiential amplification, we collaborate with you to create plans which are unrivalled in terms of impact and outcome.  We deliver innovative planning, captivating​​​​ creative and accurate execution every time, for every client.

custom opportunities.

Laptop showing content marketing article on BusinessLive website

We are Reach because it’s what we do. We have the ability to target your relevant audience at either a national or local level through our trusted, established brands.  We understand that different brands have different goals. For this reason we can work with you to consider custom affiliate opportunities either on a cost per acquisition basis or flat fee across all our news websites.

why use us?

Phone mockup showing article on EdinburghLive website

Content is what we do. Our expertly crafted editorial content is designed to inform and drive sales, written up by our team of highly experienced affiliate writers. Favoured highly by Google, means that the affiliate content is often picked up in news boxes and search engine results pages.    We have a wide range of established newsbrands across the UK for you to choose from, meaning your brand will be seen by the audience that matters most to you. We use multiple promotional tools to increase page view including editorial content, social media and ad tools.

Promote Your App.

get more people to download and use your app.

Now more than ever, target audiences are choosing to access the internet via mobile devices, raising the need or desirability for businesses to create and market a mobile app. One objective that many of our clients face is the promotion is not often reflective of the investment that was made to develop the app. So what is the most-effective way to promote an app?

acquire new downloads through mainstream media.

Laptop showing Birmingham Live wesbite with content marketing article

Outside of app store promotions, many developers and brands are benefiting from paid promotion through mainstream media, often incorporating social media, sponsored content and PR to achieve higher download rates and improved retention of users, reflective of where they were first informed.

measurable results.

By utilising our network of trusted news brands, combined with our digital ad products, we can help create a content marketing plan that generates traffic to your download environment. As a Google Partner, and an associate of Meta, we have the capability and expertise to enhance your app visibility through social and search ads. To find out more about promoting apps, get in touch.

<h1><em>Promote </em>your local business.</h1>


Promote Your Local Business.

we’re big on small business.

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Our family of market-leading news brands engage more than 39 million users online every month, and are at the heart of thriving communities, across the nation. We champion small and medium-sized enterprises across our newsbrands - from inspiring readers to shop small and local, to providing free advice for small businesses finding their way.

brands trust local media.

When it comes to reaching local communities, we are uniquely placed with our significant regional and local footprint, to serve audiences in the areas that they live in. In fact, we know from our own research that explicitly demonstrating to your audience that you are talking to them on their turf goes a long way.

explore InYourArea.

iPhone showing plumbing & heating business ad on InYourArea website

Introducing the UK's leading local news, information and community platform provides local communities with information that makes a difference to their day.  InYourArea offers a simple and effective way for businesses to reach local audiences all over the UK. Our location targeted solution allows you to reach people in a specific area, meaning your ads are always relevant and seen by potential customers, just right for your business.

<h1><em>Retarget</em> existing customers.</h1>


Retarget Existing Customers.

reach audiences who already know you.

Woman making an in store purchase looking happy

When it comes to selling products and services, most businesses focus solely on acquiring new customers and undervalue the possibility of retaining their existing customers.  In fact, studies show that it’s cheaper to retain a customer than acquire a new one and the probability of selling something to an existing customer is 60-70% whereas selling to a new prospect is 5-20%.

personalise every ad for every customer, automatically.

Laptop showing BelfastLive website with a retargeted skyscraper ad

Retargeting is an advertising technique that targets people who have visited a website. A person who visits a particular product page may later get served a display ad for the same product elsewhere, or even via their social media channels.

Our focus is on making your life easier, so we'd love to hear from you and answer any questions you may have about our advertising solutions.

Build brand awareness.

attract an audience and build relationships online.

make your brand stand out.

the channel choice.

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